A massive increase in tourism from Russia, more bookings from Britain and instability in the Middle East have helped kick-start a tourism boom in Ayia Napa which is being lauded as the best year in a decade.
It was announced yesterday that hotel occupancy in Ayia Napa and Protaras reached full capacity during the summer period with the added bonus of the holiday season stretching till November. Lakis Avraamides, director of Ayia Napa-Protaras Regional Tourism Board told the Cyprus Mail that several factors had resulted in the tourist boom.
“We are very happy, this is one of the best years in the last decade – the best one was exactly ten years ago and we are almost approaching those figures – so yes, we are happy.” Numbers have been boosted by the flow of British tourists which has also increased compared to the same period last year. According to Mayor Antonis Tsokkos, Britain remains the main tourist market, with Russia following close second.
“We are very keen to maintain the British market and indeed increase it – we will never fall into a trap where we will only count on one market,” Tsokkos told the Cyprus Mail. “Russians are though taking a big share of the market” Tsokkos said the current success of his resort was the result of hard work from the government, municipality, local businesses and the tourist development board.
The mayor did however stress that the growing problem of ‘all inclusive’ holidays was affecting the resort. Restaurant and bar owners have continuously complained that all-inclusive tourists add ‘absolutely nothing’ to the local economy. “With all inclusive, not everybody gets the full benefit of hotel occupancy, so we are very keen to encourage private individuals to come to Ayia Napa so everyone can benefit.”
Earlier this summer First Choice holidays started taking only all-inclusive bookings, which include flights, transfers, hotel accommodation and three meals a day, plus unlimited local drinks for a single one-off fee. Avraamides says that Russian sun-seekers have become the latest target of tourism officials. He has personally been to Russia seven times this year to promote local tourism in what he describes as Ayia Napa ‘growing market’.
“The signs that it would be a good year for the Ayia Napa and Protaras came from the very beginning of the year, because for the past two years Ayia Napa has been the main market for Russian tourists. This year the Russians increased their capacity to Cyprus by 100,000 seats” According to the CTO, 223,000 tourists from Russia visited the island last year, a staggering jump of 50 per cent in comparison to 2009. Avraamides added that concern over political and social upheaval continued to deter many of those who in the past may have considered booking holidays in the likes of Egypt, Morocco and Tunisia.
“The problems in Egypt and Tunisia meant some tourists came here as well, so we had a feeling that it would be a very good season.” Avraamides said that there is universal relief amongst tourism officials that Ayia Napa has shaken off its clubbing image, which brought endless bad publicity in the last decade.
“Surprisingly, there are some people who still think that Ayia Napa is only a clubbing resort, which we do have only during July and August – but you’ll see the difference between the image and the reality if you go around the resort. The twenty to thirty thousand people here are not just teenagers – they are mostly families.” Separately, it was announced yesterday that the hotel occupancy rate in Larnaca had also reached 100 per cent with the majority of tourists coming from traditional Cyprus’ markets as Britain, Russia and Germany.
It was announced yesterday that hotel occupancy in Ayia Napa and Protaras reached full capacity during the summer period with the added bonus of the holiday season stretching till November. Lakis Avraamides, director of Ayia Napa-Protaras Regional Tourism Board told the Cyprus Mail that several factors had resulted in the tourist boom.
“We are very happy, this is one of the best years in the last decade – the best one was exactly ten years ago and we are almost approaching those figures – so yes, we are happy.” Numbers have been boosted by the flow of British tourists which has also increased compared to the same period last year. According to Mayor Antonis Tsokkos, Britain remains the main tourist market, with Russia following close second.
“We are very keen to maintain the British market and indeed increase it – we will never fall into a trap where we will only count on one market,” Tsokkos told the Cyprus Mail. “Russians are though taking a big share of the market” Tsokkos said the current success of his resort was the result of hard work from the government, municipality, local businesses and the tourist development board.
The mayor did however stress that the growing problem of ‘all inclusive’ holidays was affecting the resort. Restaurant and bar owners have continuously complained that all-inclusive tourists add ‘absolutely nothing’ to the local economy. “With all inclusive, not everybody gets the full benefit of hotel occupancy, so we are very keen to encourage private individuals to come to Ayia Napa so everyone can benefit.”
Earlier this summer First Choice holidays started taking only all-inclusive bookings, which include flights, transfers, hotel accommodation and three meals a day, plus unlimited local drinks for a single one-off fee. Avraamides says that Russian sun-seekers have become the latest target of tourism officials. He has personally been to Russia seven times this year to promote local tourism in what he describes as Ayia Napa ‘growing market’.
“The signs that it would be a good year for the Ayia Napa and Protaras came from the very beginning of the year, because for the past two years Ayia Napa has been the main market for Russian tourists. This year the Russians increased their capacity to Cyprus by 100,000 seats” According to the CTO, 223,000 tourists from Russia visited the island last year, a staggering jump of 50 per cent in comparison to 2009. Avraamides added that concern over political and social upheaval continued to deter many of those who in the past may have considered booking holidays in the likes of Egypt, Morocco and Tunisia.
“The problems in Egypt and Tunisia meant some tourists came here as well, so we had a feeling that it would be a very good season.” Avraamides said that there is universal relief amongst tourism officials that Ayia Napa has shaken off its clubbing image, which brought endless bad publicity in the last decade.
“Surprisingly, there are some people who still think that Ayia Napa is only a clubbing resort, which we do have only during July and August – but you’ll see the difference between the image and the reality if you go around the resort. The twenty to thirty thousand people here are not just teenagers – they are mostly families.” Separately, it was announced yesterday that the hotel occupancy rate in Larnaca had also reached 100 per cent with the majority of tourists coming from traditional Cyprus’ markets as Britain, Russia and Germany.